When people need what, your business has to offer, how do they find you? Over 85% of consumers surveyed, find businesses they need by searching online. So how do you make sure when they type a question into Google, your website comes up on the first page? SEO! Optimising your website to better appeal to the search engines algorithms!
Now despite what many "Guaranteed 1st page" SEO companies say, there's no exact science to SEO. The Algorithms Google (and Bing and Yahoo) uses are constantly changing and adapting. But their purpose - to give searchers what they're looking for - remains. Appearing on Google's first page wont happen over night, but the easiest way to move up the results is to provide quality, up to date, valuable information your customers wants to know.
Here are some ways to improve your SEO :
If you need some help with your SEO, or aren't sure how to find what your audience is searching for: