WEB DESIGN and SEO
Your business website is an extremely useful tool to getting you found online. Your need to put alot thought into your website, its content, or how your customers can find you. Simply spending a week getting your website right, can mean the difference between turning away ready-to-buy customers because you're getting too many enquiries a day, and your sales team actively running around wasting time trying to find business from unqualified leads.
Plan your structure and content!
I could go on about good and bad Web design for hours. In fact, I have, on my Insights page. However, truth is, there are hundreds of opposing theories and trends, and few designers agree on the dos and don'ts.
The most important thing to consider when designing a web page, is your target audience. Who are they and how do they interact with your business? The structure of your site needs to reflect this.
Will you use your website to actually sell products? You'll need an online store with ecommerce functionality. Will your website be used to provide information? What sort of information, and how will you answer it? Videos? FAQ? Blog posts? Or like many businesses, you're not quite sure exactly what your website is for, you just know you need a web presence in today's technology driven world.
Take a look at your current business website; most were created for the sole purpose to have a web presence. While functioning and complete, there is often room for improvement to better follow 2017 design trends and reach your target market with SEO.
When designing your website, the key things to consider are:
SEARCH ENGINE OPTIMISATION (SEO)
Get found online!
When people need what your business has to offer, how do they find you? Over 85% of consumers surveyed, find businesses they need by searching online. So how do you make sure when they type a question into Google, you're website comes up on the first page? SEO ! Optimising your website to better appeal to the search engine's algorithms!
Now despite what many "Guaranteed 1st page" SEO companies say, there is no exact science to SEO. The Algorithms Google (and Bing and Yahoo) uses are constantly changing and adapting. But their purpose - to give searchers what they're looking for - remains. Appearing on Google's first page won't happen overnight, but the easiest way to move up the results is to provide quality, up to date, valuable information your customers wants to know.
Here are some ways to improve your SEO :
If you need some help with your SEO, or aren't sure how to find what your audience is searching for: