Kimberley Brian
Marketing Strategist Based in Brisbane, Australia Call +61439862550 Email kimberley.brian@outlook.com.au Connect via LinkedIn or Twitter |
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MY APPROACH
I am a perfectionist when it counts, but my motto has always been:
"Don't let the pursuit of perfection get in the way of progress"
Unlike many of my graphic designer peers, I try to avoid spending 6 hours, adjusting lines back and forth on the flyer, testing 16 shades of blue and umm-ing and ahh-ing over the font. I know what looks good, and what works. I'm happy to make as many changes as my clients request, however will often question "will spending another hour on this colour choice really make you that money back? If this 7/10 is going to earn you the same amount of increased sales as a 9/10, why spend the extra time?" Your customers are fickle and they only read every second word. I guarantee no customer will pick up a flyer, turn to their friend and say "this logo would look so much better 5ml to the left. I can't possibly buy this product now". You care about your business, and I care about representing you and your business to the world with the right image. But your clients want value from you, they don't want perfectly museum worthy design. (Unless of course that's your target market. ;) )
ABOUT ME
I graduated with a Bachelor of Business majoring in Advertising and Marketing Strategy from the University of Queensland as Valedictorian of the BEL faculty (top of my graduating class of all Business, Economics and Law students). I took electives in advanced psychology, and have gone on to study a Diploma of Graphic Design, as well as numerous independent courses in Social Media Strategy, Search Engine Optimisation (SEO), Web Design, Google AdWords and Analytics. I also enjoy keeping up to date on various Digital Marketing concepts and trends from around the world.
I currently work full time as a Marketing Consultant at a small technology company, as well as in my own time assisting many small businesses get up and running with enterprise marketing strategies for a fraction of the price. I enjoy marketing concepts and employing strategies that make a difference to businesses. A few hours of my time, some well-placed ideas and campaigns and I've seen Facebook followings sky rocket from 30 likes to a thousand within a few months, product demand grow from selling a few items a month to a hundred a week. I have turned my client's side hobby into a legitimate business through a new website, some structured campaigns and a variety of created content; including business cards, flyers, event posters and voiced and produced animated videos. I am a very busy individual with many side projects and dedicated schedule to ongoing clients, however I am always willing to help small businesses in need. I give as much or as little as you require, a 30min logo design, or a 6month rebrand and business launch with full marketing plans and structured campaigns. I can improve your bottom line, you'll just have to trust me.
I currently work full time as a Marketing Consultant at a small technology company, as well as in my own time assisting many small businesses get up and running with enterprise marketing strategies for a fraction of the price. I enjoy marketing concepts and employing strategies that make a difference to businesses. A few hours of my time, some well-placed ideas and campaigns and I've seen Facebook followings sky rocket from 30 likes to a thousand within a few months, product demand grow from selling a few items a month to a hundred a week. I have turned my client's side hobby into a legitimate business through a new website, some structured campaigns and a variety of created content; including business cards, flyers, event posters and voiced and produced animated videos. I am a very busy individual with many side projects and dedicated schedule to ongoing clients, however I am always willing to help small businesses in need. I give as much or as little as you require, a 30min logo design, or a 6month rebrand and business launch with full marketing plans and structured campaigns. I can improve your bottom line, you'll just have to trust me.
EXPERIENCE
I've worked with clients from a variety of industries including:
- Pet supplies, dog accessories both wholesale and retail direct to customers
- Naturopath and nutritionist
- Transport and skip hire
- Rural camping equipment hire
- Hand made clothing for childrens
- Maids and domestic helpers
- Professional services and business technology governance experts
- Retail and service installation of automotive upgrades
- Production of natural cosmetics and beauty products
- Technology infrastructure and managed services
- Imported artisan jewellery and women's accessories both wholesale and retail direct to customers
PERSONAL LIFE
Having come from a relatively unique upbringing on cattle stations in remote north west Australia, my parents, 2 sisters and I moved around every couple of years. My schooling was with station governesses and classes over the radio, and our dad would fly the station's small twin engine Cessna plane to take us to our school camps. Seeing my first set of traffic lights when I was 8, we moved to rural NT where my mother started a home day care business, having been a qualified centre director previously. I spent my afternoons of my teen years in a house with 6 kids under 6, and our weekends renovating houses to sell. Having landscaped more gardens, lain more tiles, painted more walls and hung more doors than the average teenager, my limited free time was spent racing quad bikes with my friends, and competing at state level in Hockey and Swimming. When I was 15, I was the diplomatically chosen leader of a group of 9 students who through a school program independently raised funds for a charity trip to Vanuatu where we provided much needed school supplies to villagers and spent 10 days traveling and learning the culture. I was awarded a national 'Long Tan' leadership award from the Australian Defence Force for my efforts on, and leading up to, the Vanuatu trip.
Since an english class in early high school when I designed a magazine advertisement, I found my calling in Marketing. It was what I always wanted to do, and what I strived for. Straight out of graduating a Darwin High School (in the 90%) I moved to Brisbane in 2010 to attend University. Over the 3 years I experienced living in communal group housing, living with a few close friends, then living alone in my own apartment. During my final year exams, I fell pregnant with my committed long term boyfriend. Morning sickness was an unwelcome hindrance during my valedictorian speech in front of the 400 students of my graduating class. I worked retail part time and helped family and friends with their business marketing during the pregnancy. I started full time work as a marketing Officer when my son was 6months, and have continued to work full time as well as in my own time since. I married my husband Nathan in May 2016 with our son as a super cute ring bearer, and had my daughter in July 2017. Completing further studies and starting my side business marketing responsibilities with 2 young children has been the most challenging yet rewarding experience in my exceptionally fortunate life.
Since an english class in early high school when I designed a magazine advertisement, I found my calling in Marketing. It was what I always wanted to do, and what I strived for. Straight out of graduating a Darwin High School (in the 90%) I moved to Brisbane in 2010 to attend University. Over the 3 years I experienced living in communal group housing, living with a few close friends, then living alone in my own apartment. During my final year exams, I fell pregnant with my committed long term boyfriend. Morning sickness was an unwelcome hindrance during my valedictorian speech in front of the 400 students of my graduating class. I worked retail part time and helped family and friends with their business marketing during the pregnancy. I started full time work as a marketing Officer when my son was 6months, and have continued to work full time as well as in my own time since. I married my husband Nathan in May 2016 with our son as a super cute ring bearer, and had my daughter in July 2017. Completing further studies and starting my side business marketing responsibilities with 2 young children has been the most challenging yet rewarding experience in my exceptionally fortunate life.