I want to give you some tips. When building your website, here are 5 areas to focus on to increase your chances of being found on google. Here are 5 areas to optimise your SEO!...

I attended a UX seminar recently, and he discussed this concept briefly, however I found that it is a vital distinction very few people understand. His example was that User Experience (UX) is Breakfast. It includes the level of light in the room, background noise, the cutlery, and newspaper you're reading, the action of pouring the cereal and taste of the orange user. It is the entire experience the user has. User Interface (UI) in this example is the spoon. It is a tool someone designed to assist in the UX. I loved this distinction, and will talk a bit about both below....

A "call to action" calls your audience to action. It tells them what to do, to "Subscribe" or "Call now".  They're usually found as buttons on your website, or links on social media or emails. They direct the audience to a specific landing page on your website. 

When designing a website, there's so much more to think about than the average business owner expects. In order to get you thinking critically about your own website, I've performed a critique of a client's previous website. I've blurred out the identifying aspects of the company, and rebranded their actual live site. This post is an in-depth review of that anonymous website to highlight the importance of different elements. I've included some links to external sources if something specific sparks your interest. Let the critique begin.