A "call to action" calls your audience to action. It tells them what to do, to "Subscribe" or "Call now".  They're usually found as buttons on your website, or links on social media or emails. They direct the audience to a specific landing page on your website. 

Online marketing is changing the ground rules in business. What works today will not, tomorrow. As new channels and forms of online marketing emerge, what should content marketers focus on? Click "Read more" to see the graphic that offers a quick glimpse into the past, present, and future of content.

When designing a website, there's so much more to think about than the average business owner expects. In order to get you thinking critically about your own website, I've performed a critique of a client's previous website. I've blurred out the identifying aspects of the company, and rebranded their actual live site. This post is an in-depth review of that anonymous website to highlight the importance of different elements. I've included some links to external sources if something specific sparks your interest. Let the critique begin.